Instagram posts for restaurants: what to post and when
A restaurant posts the dish of the day, the weekend menu and the dates that fill the room. Here are ideas for the week, the best times to post for food businesses and the Feedmakers features that make each post.
What to post
- The dish of the week, with the price
- A set menu: courses and price in the image
- Reservations open for a holiday
- Live music, wine night, a themed dinner
- Terrace open, new hours
- Where the ingredients come from
- Hiring kitchen or floor staff
- Delivery and pickup with how to order
When to post
For restaurants we use the food & drink data.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday11–19 h
- TueTuesday11–17 h
- WedWednesday11–16 h
- ThuThursday12–14 h
- FriFriday11–14 h
- SatSaturdayNo strong slot
- SunSundayNo strong slot
- The food & drink study marks it and another one agrees
- The food & drink study marks it
- Only the overall average marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like the dish of the day or the weekend menu, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- My postsPixel Store9:41
pixel.storeHow it goes out
Post directlyGoes out on its own at the time you pick. No music or stickers.Finish on InstagramWe email you at the time you pick and you finish it on your phone, with music and stickers.Instagram stories
Make a story with today's menu and finish it on Instagram from your phone, with music and stickers.
- My postsNorthbound Coffee9:41northbound.coffee
northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I use photos of my dishes?
Yes. Upload the photo and Feedmakers places the dish in a designed post with your text. An image model redraws it, so check that it still looks like yours before you post.
Can it put the menu and prices in the image?
Yes. You can type the courses, prices and times yourself and they go inside the image. An image model draws them and can make mistakes, so check them before you post.
Can I schedule the week's posts on Monday?
Yes. Generate them, set a date and time for each, and they publish on their own to Instagram and Facebook.
What if the image comes out wrong?
Tell it what to change ('make the headline bigger') and it produces a new version; you only pay for images that come out right.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.