Instagram posts for coffee shops: what to post and when
A café has something to say almost every day: a new drink, holiday hours, a barista wanted. Here are ideas for the week, the best times to post according to two public studies, and the Feedmakers features that make each post.
What to post
- A new drink or a seasonal special, with the price in the image
- Opening hours for a holiday or a long weekend
- The beans you're brewing this month and where they come from
- Hiring: baristas, weekend shifts, no experience needed
- A behind-the-counter moment: latte art, the first pour of the day
- Loyalty card or 'bring your own cup' discount
- A pairing: this pastry with this coffee
- Terrace open, live music, a small event
When to post
For coffee shops we use the food & drink data.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday11–19 h
- TueTuesday11–17 h
- WedWednesday11–16 h
- ThuThursday12–14 h
- FriFriday11–14 h
- SatSaturdayNo strong slot
- SunSundayNo strong slot
- The food & drink study marks it and another one agrees
- The food & drink study marks it
- Only the overall average marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like the new drink or the holiday hours, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- Post creatorSaltbox Kitchen
What do you want to say? *
Weekend brunch, from 10 to 3Generate · 1 creditBrunch worth waking up for
Unpublished
Post creator
Write the drink and its price in one line and get the image, with the text inside it, plus its caption.
- My postsNorthbound Coffee9:41northbound.coffee
northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I use my own photos of the drinks?
Yes. Upload a product photo and Feedmakers re-stages it in a new scene with the text baked in. Without a photo, it creates the artwork from the brief.
Does it write the caption too?
Every post comes with a hook, a caption, a call to action and hashtags, in English, Spanish or both.
Can it match my café's colors and fonts?
Upload your brand references (menus, past posts, a style guide) once; every post follows them.
How much does a post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.