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Instagram content calendar for a restaurant

A restaurant's year is a series of dates that fill the room and long stretches that don't. The dates take care of demand; the stretches are what the feed is for. Here's the year in twelve months, with what each one is good for.

Updated September 6, 2026

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Mind the seasons

Written for the northern hemisphere. If you're south of the equator, swap the seasons — the holidays that fill a dining room stay where they are.

  • 01

    January

    The quietest month of the year. Value and comfort sell.

    • A set menu with the courses and the price
    • A comfort dish of the week, priced
    • Delivery and pickup, with how to order
  • 02

    February

    Valentine's fills two nights and nothing else.

    • Reservations open for Valentine's, three weeks ahead
    • A menu for two with the price in the image
    • A midweek offer for the rest of the month
  • 03

    March

    The menu starts to change with the season.

    • The first dish of the new menu, with the date
    • Where an ingredient comes from
    • A themed dinner or wine night
  • 04

    April

    Terrace season begins. Outdoor seating is the whole story.

    • The terrace is open, with the hours
    • A lighter dish for warmer evenings
    • Live music, with day and time
  • 05

    May

    Mother's Day. The biggest booking day of the first half.

    • Reservations open for Mother's Day, with the sittings
    • A set menu for the day, priced
    • Hiring floor staff before the summer
  • 06

    June

    Long evenings. The best month for events.

    • A summer menu launch with the date
    • An event: wine tasting, a guest chef
    • Extended hours for the season
  • 07

    July

    Tourists and irregular schedules.

    • Holiday hours, posted ahead
    • The dish visitors ask for most
    • A local supplier you work with
  • 08

    August

    Either your busiest month or your emptiest, depending on the city.

    • Your own closing dates, if you take them
    • A midweek offer to fill the quiet nights
    • A behind-the-scenes from the kitchen
  • 09

    September

    Everyone is back. Autumn menu and regular service resume.

    • The autumn menu, with the date it starts
    • Reservations for the return-to-work dinners
    • Hiring kitchen staff for the season
  • 10

    October

    Steady service. Good month for the trust-building posts.

    • Where the ingredients come from
    • A set menu for groups, with the price
    • A themed dinner with the date
  • 11

    November

    Company dinners and the first holiday bookings.

    • Group and company bookings, with the menu and price
    • Reservations open for December, early
    • A dish that only comes back this time of year
  • 12

    December

    The fullest month. Managing bookings is the whole job.

    • Your holiday closing dates, large and legible
    • Last available tables before the holidays
    • A thank-you to the neighbourhood as the year closes

Each of these is one line away from a finished post. The what-to-post guide develops eight of them in detail.

What if it planned this for you?The planner builds this same calendar for your business, not for restaurants in generalWhat to post28 ideas for restaurants, with the brief for each

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