Instagram posts for hair salons: what to post and when
Salons live on before-and-after photos, but the posts in between (a new service, a promo, open slots) are the ones nobody has time to design. Here are ideas for the week, the best times to post and the Feedmakers features that make each post.
What to post
- A new service (balayage, keratin, men's cuts) with how to book
- First-visit offer for new clients, with the deadline in the image
- Open slots this week — a simple 'we have Thursday afternoon free'
- The products you use and why
- Hiring a stylist or an assistant
- Seasonal: summer color care, holiday party hair
- A tip: how to make color last longer
- Gift cards before Mother's Day or Christmas
When to post
For hair salons we use the retail data.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday14–16 h
- TueTuesday13–20 h
- WedWednesday12–16 h
- ThuThursday12–15 h
- FriFriday6–11 h
- SatSaturdayNo strong slot
- SunSundayNo strong slot
- The retail study marks it and another one agrees
- The retail study marks it
- Only the overall average marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like a new service or a promotion, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- My postsPixel Store9:41
pixel.storeHow it goes out
Post directlyGoes out on its own at the time you pick. No music or stickers.Finish on InstagramWe email you at the time you pick and you finish it on your phone, with music and stickers.Instagram stories
Make a story with this week's open slots and finish it on Instagram from your phone, with music and stickers.
- My postsNorthbound Coffee9:41northbound.coffee
northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I post my clients' before-and-after photos?
Yes, with their permission. Upload the photo and Feedmakers places it in a designed post with your text and branding.
Do the posts look like my salon or generic?
They follow the references you upload: your palette, your typography and the kind of photography you use.
Can I schedule a week of posts at once?
Yes. Generate them, pick a date and time for each, and Feedmakers publishes to Instagram and Facebook on its own.
Do I need a Facebook Page?
Today Instagram publishing works through a Facebook Page linked to your Instagram professional account.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.