Instagram posts for bakeries: what to post and when
A bakery has something new every morning, custom orders to take and dates that sell themselves, like Easter or Christmas. Here are ideas for the week, the best times to post for food businesses according to two public studies and the Feedmakers features that make each post.
What to post
- What's coming out of the oven today, and when it's ready
- Custom cakes: how far ahead to order and how
- The seasonal item, whatever fits the month
- An afternoon deal on what's left of the day
- How one of your house products is made, step by step
- Opening hours for a holiday
- What's gluten-free or vegan, saying clearly what is and what isn't
- Hiring: baker, pastry chef or front of house
When to post
For bakeries we use the food & drink data.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday11–19 h
- TueTuesday11–17 h
- WedWednesday11–16 h
- ThuThursday12–14 h
- FriFriday11–14 h
- SatSaturdayNo strong slot
- SunSundayNo strong slot
- The food & drink study marks it and another one agrees
- The food & drink study marks it
- Only the overall average marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like today's bake or holiday orders, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- My postsForge Athletic Club
Animation type
Light sweepA gleam crosses the piece once. Shines on dark pieces with big type.RevealA band in one of your brand colours uncovers the design.Duration
Post animations
Turn the piece for this week's cake into a short video you can download.
- My postsNorthbound Coffee9:41northbound.coffee
northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I use photos of my products?
Yes. Add the photo and Feedmakers places the product in a new piece with the text inside it. An image model redraws it, so check that it still looks like yours before you post.
Can I put prices and opening hours in the image?
Yes. You can type the prices and hours yourself and they go inside the image. An image model draws them and can make mistakes, so check them before you post.
Does it make videos for reels?
It doesn't publish video. With Animations you turn a finished piece into a short video that you download and post yourself.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.