Instagram posts for wine shops: what to post and when
A wine shop's customers want someone to choose for them: the bottle for tonight's dinner, the gift, the one that's worth its price. Here are ideas for the week, the best times to post for food and drink according to two public studies and the Feedmakers features that make each post.
What to post
- The wine of the week, with what it goes with
- A pairing: this dish with this bottle
- Tastings: date, price and spots
- Wines under a round price, for every day
- Gift boxes for dates and for companies
- A small producer's story, with the bottle
- How to store wine at home
- Delivery area, hours and how to order
When to post
For wine shops we use the food & drink data.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday11–19 h
- TueTuesday11–17 h
- WedWednesday11–16 h
- ThuThursday12–14 h
- FriFriday11–14 h
- SatSaturdayNo strong slot
- SunSundayNo strong slot
- The food & drink study marks it and another one agrees
- The food & drink study marks it
- Only the overall average marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like the wine of the week or a tasting, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- My postsBrün
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Generate a 5-slide carousel
If every slide comes out, it's 15 credits. You only pay for what succeeds.
CancelGenerateInstagram carousels
Turn a pairing guide into a carousel of up to 7 slides, starting from a planner idea.
On Starter and Pro
- My postsNorthbound Coffee9:41northbound.coffee
northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I use photos of my bottles?
Yes. Add the photo and Feedmakers places the bottle in a new piece with the text inside it. An image model redraws it, so check that the label still reads right before you post.
Does it make carousels?
Yes, on Starter and Pro: 2 to 7 slides from a planner idea. The cover is generated first and the rest follow its design.
Can I announce a tasting with its spots?
Yes. You can type the date, the price and the spots yourself and they go inside the image. An image model draws them and can make mistakes, so check them before you post.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.