AI content planner that proposes what to post
For now the planner replies in Spanish.
The content planner proposes what to post each week, based on what you sell, who you sell to and your brand's tone. You ask for the week in the chat (it replies in Spanish for now) and it answers with each post: the day, the pillar, the headline, the concept and the format. If an agency already gave you a planner, upload it instead of starting over.
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Sample view with a test business. Real designs and copy.
How it works
It reads your business first
Before proposing anything, the planner has your brand loaded: what you sell, who you sell it to, the tone you use and the rules you gave it. That's the difference between a plan for a coffee shop and a plan for your coffee shop.
You ask for a week, or a month, in the chat
It's a conversation, not a form. “Plan my week”, “I want to promote the new menu”, “we're hiring and I don't want to sound desperate”. If something doesn't work for you, say so and it plans again: that's what the back-and-forth is for.
It answers with a schedule: day, pillar, headline and format
Every proposal comes as a row with the day, the strategic pillar it serves, the headline, the concept, the format, the tone and the design mode. Alongside it, the reasoning: why this mix, this week.
Each proposal is generated from the chat or waits in Drafts
This is the part that makes the plan worth having. Generate a proposal right there with Generate now, open it in the creator to adjust it first, or save it to Drafts, where you can edit its text and generate several at once. Each image spends credits, and a carousel asks you to confirm first. No copying a suggestion into another tool and rebuilding it from scratch.
Already have a planner? Upload it instead
Plenty of businesses don't need a plan invented: they were handed one. An agency sends a spreadsheet, a freelancer sends a document, and it sits there, because turning thirty rows into thirty designed posts by hand is the actual work. Upload the file as you received it and the planner reads it into proposals. It's on the Starter and Pro plans, and each import costs 2 of your planner messages.
Excel, Word or PDF, with no template to follow
Upload the file the way it was given to you, up to 5 MB. There's no format to conform to: it finds the date, format, headline and copy columns even when they're named differently, misspelled, or buried under a header row that repeats every month.
Your dates stay your dates
If the planner says August 12th, the post says August 12th. Nothing is quietly shifted into the current month to look useful. Rows whose date has already passed are still imported, just left unticked, so you decide whether they're worth running late rather than having us decide for you.
It drops what we honestly can't make
Importing turns each row into an image, so reels and video rows are left out and counted for you rather than silently reinterpreted. A carousel row comes in as a single image carrying the main idea, flagged as such, because importing doesn't rebuild the slides. It's a lossy transformation, and you should know which pieces it happened to.
You review before anything is generated
The file becomes a list you can untick row by row. What you confirm becomes drafts (ideas with their text, editable, with no credit spent), and generating is still a separate step you trigger, one at a time or several at once. Reading the file costs planner messages; nothing costs credits until you say so.
The four pillars it plans against
A feed that only sells stops being read, and a feed that never sells doesn't pay for itself. The planner balances every week across four pillars, and tells you which one each post is serving.
Attraction
Hooks that spark curiosity. A visual that earns a second of attention, something worth showing someone else.
Education
The posts that build authority: practical advice, myths worth killing, how to choose, what happens behind the counter. These are the ones people save.
Sales
The product, the offer, the concrete benefit and a clear call to action. Fewer of these than you'd think, and better than you'd write them at 11pm.
Community
What the brand stands for, questions to the audience, stories and testimonials. The pillar everyone skips and the one that makes a follower stay.
What it will never suggest
The planner proposes static posts: single images (square, vertical feed or full-screen story) and, on Starter and Pro, carousels of up to 7 slides, square or vertical. It will not suggest a reel, a video or a trending audio: Feedmakers makes images, and a plan you can't execute is worse than no plan. For the same reason it doesn't propose carousels on the free plan, which can't generate them. Importing doesn't loosen that: video rows in an uploaded file are dropped, and a carousel row comes in as one image with the main idea, marked so you can see it was flattened. If your strategy depends on video, this is the wrong tool and we'd rather you know that here than after signing up.
What it costs
The planner chat is on every plan. What changes between them is how much you can talk to it and how many files you can hand it.
- Free
- 10 messages a month, plus the 3 ideas the guide for your first post asks for. No carousels and no planner imports.
- Starter
- 200 messages a month, and importing a planner in Excel, Word or PDF: up to 5 files a month, at 2 messages each.
- Pro
- 500 messages a month, across up to 10 businesses, and up to 10 imports a month.
Frequently asked questions
Does it write the posts as well as plan them?
Planning and creating are two steps. The planner proposes what to post and gives you the headline and the concept; generating it, from the chat or from the creator, is what produces the artwork with the text inside it and the caption. That second step is what costs credits.
Does it know about my business or is it generic?
It has your brand loaded: what you sell, your audience, your tone and your rules. The more of that you fill in, the less generic the plan.
Can I tell it the plan is wrong?
Yes, and you should. It's a conversation with history, so you can say the week is too sales-heavy or that a proposal doesn't sound like you, and it re-plans from there.
Does it plan for Facebook too?
It plans for Instagram and Facebook, and Feedmakers can schedule to both. What it plans are static image posts in either case.
What happens to a proposal I don't use right away?
It waits in Drafts as a saved idea until you decide to generate it, and you can edit the text it will carry while it waits. Nothing is generated, and nothing is charged, until you say so.
Can I upload the planner my agency built for me?
Yes, that's what importing is for. Excel, Word and PDF, up to 5 MB, with no template to match: it finds the date, format, headline and copy columns on its own. It's available on the Starter and Pro plans and costs 2 planner messages per file.
Will it move dates from an old planner into this month?
No, and that's deliberate. A row dated in August stays dated in August. Rows whose date has passed are still imported so you can see them, but they arrive unticked: running a post late is a call you make, not one we make silently by relabelling it as today.
What happens to the reels and carousels in my file?
Reel and video rows are dropped, and the import tells you how many, because importing turns each row into an image and a reel has no honest translation into that. A carousel comes in as a single image carrying the main idea, with a marker saying so: the import doesn't rebuild the slides.
To see what to post and when for a type of business like yours, look at the use cases.
Use cases by type of businessFor each type of business: post ideas, the best times to post on Instagram according to two public studies, and how to make them with Feedmakers.The planner is on every plan
Create your free account: it comes with 10 credits and 10 planner messages a month. Move to Starter from Billing whenever you want more.