Instagram posts for real estate agents: what to post and when
A real estate agency posts listings, open houses and sold signs, where a wrong price or address is a real problem. Here are ideas for the week, the best times to post and the Feedmakers features that make each post.
What to post
- A new listing: price, neighbourhood and the one feature that sells it
- Open house: the date and the time big enough to read while scrolling
- Just sold, and how many days it took
- A price change said plainly, instead of quietly edited on the portal
- The floor plan with square metres and room count
- A neighbourhood guide: what is within walking distance
- The one thing first-time buyers get wrong about financing
- Handing over the keys: the client, the door, a short story
When to post
Neither study has its own data for real estate agents, so the map uses the all-industries average.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday15–17 h
- TueTuesday15–20 h
- WedWednesday17–18 h
- ThuThursday12–15 h
- FriFriday16–17 h
- SatSaturday11–12 h
- SunSunday12–16 h
- Both studies agree
- One of the two marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like a new listing or an open house, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- Post creatorNorthbound Coffee
What the agent understood
Headline23/80AIA brighter kind of brew
Subtitle31/120AIMaple, oat milk, and cold brew.
BackgroundTextA preview of the text and mood: the final art comes out different. What you edit here is kept.
Review before generating
Check the price and the address on the draft and fix them before you spend any credits.
- My postsNorthbound Coffee9:41northbound.coffee
northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I use the listing photos I already have?
Yes. Upload a photo of the property and Feedmakers builds the piece around it with the text baked in. Without a photo it draws the artwork from the brief alone.
Can it put the exact price and address?
Yes. You can type the price and address yourself instead of letting the agent write the text. An image model draws them and can make mistakes, so check them before you post: a wrong price is a real problem.
Does it keep my agency's colours and logo?
Upload your brand references once — a past flyer, your logo, your palette — and every post follows them.
Can I schedule the open house post?
Yes. Pick the day and time and it publishes itself to Instagram and Facebook, so the reminder goes out while you are showing the property.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.