Instagram posts for photographers: what to post and when
A photographer already has the images; what's missing are the posts in between: open dates, packages and how working together goes. Here are ideas for the week, the best times to post according to the average of two public studies and the Feedmakers features that make each post.
What to post
- Open dates for the wedding or event season
- Your packages and what each one includes
- How to prepare for a session
- Seasonal mini sessions: date, place and spots
- How long edited photos take and how they're delivered
- What to bring to a family or pet session
- What happens behind a session
- A review, quoted exactly as it was written
When to post
Neither study has its own data for photographers, so the map uses the all-industries average.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday15–17 h
- TueTuesday15–20 h
- WedWednesday17–18 h
- ThuThursday12–15 h
- FriFriday16–17 h
- SatSaturday11–12 h
- SunSunday12–16 h
- Both studies agree
- One of the two marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like open dates or your packages, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- BrandBrün
Visual system
FixRead againBrand style
Upload your posts and logo once: text pieces, like prices or dates, follow how your own are built.
- My postsNorthbound Coffee9:41northbound.coffee
northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Does it change my photos?
If a photo goes through the creator, an image model redraws it and can change details. To post your photo as it is, you upload a post made outside Feedmakers and schedule it.
Does it follow my style?
Yes. Upload your posts and logo once, and every new piece follows how they're built: the palette, the type and how photo and text mix.
Can I schedule the posts?
Yes, on every plan: they go out on Instagram and Facebook right away or at the time you pick, up to 59 days ahead. The free plan publishes up to 20 posts a month.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.