Instagram posts for florists: what to post and when
A florist lives by dates: Valentine's Day, Mother's Day and every customer's anniversary. What goes up beforehand decides how many orders come in. Here are ideas for the week, the best times to post according to the average of two public studies and the Feedmakers features that make each post.
What to post
- Early orders for a special date, with the cutoff
- This week's arrangements and their prices
- Delivery: area, hours and how to order
- Which flowers last longest and how to care for them
- Flowers for events: weddings, birthdays and companies
- What each flower means, to help pick a gift
- A flower subscription for home or the office
- How to add a card with a message
When to post
Neither study has its own data for florists, so the map uses the all-industries average.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday15–17 h
- TueTuesday15–20 h
- WedWednesday17–18 h
- ThuThursday12–15 h
- FriFriday16–17 h
- SatSaturday11–12 h
- SunSunday12–16 h
- Both studies agree
- One of the two marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like early orders for a date or this week's arrangements, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- My postsPixel Store9:41
pixel.storeHow it goes out
Post directlyGoes out on its own at the time you pick. No music or stickers.Finish on InstagramWe email you at the time you pick and you finish it on your phone, with music and stickers.Instagram stories
Make a story with today's arrangements and finish it on Instagram from your phone, with music and stickers.
- My postsNorthbound Coffee9:41northbound.coffee
northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I use photos of my arrangements?
Yes. Add the photo and Feedmakers places the arrangement in a new piece with the text inside it. An image model redraws it, so check that it still looks like yours before you post.
Can I put the order cutoff in the image?
Yes. You can type the dates and times yourself and they go inside the image. An image model draws them and can make mistakes, so check them before you post.
Can I schedule the posts for a special date?
Yes, on every plan: they go out on Instagram and Facebook right away or at the time you pick, up to 59 days ahead. The free plan publishes up to 20 posts a month.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.