Instagram posts for lawyers: what to post and when
A law firm posts to explain rights and procedures in plain words, without promising results. Here are ideas for the week, the best times to post according to the average of two public studies and the Feedmakers features that make each post.
What to post
- What to do after being fired: the first steps
- Deadlines you shouldn't let pass
- Which documents to bring to the first consultation
- A new law explained in three points
- The practice areas of the firm
- Myths about inheritance or divorce
- How to book a consultation and what it costs
- Online consultations: how they work
When to post
Neither study has its own data for law firms, so the map uses the all-industries average.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday15–17 h
- TueTuesday15–20 h
- WedWednesday17–18 h
- ThuThursday12–15 h
- FriFriday16–17 h
- SatSaturday11–12 h
- SunSunday12–16 h
- Both studies agree
- One of the two marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like explaining a deadline or what to bring to the first consultation, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- My postsBrün
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Generate a 5-slide carousel
If every slide comes out, it's 15 credits. You only pay for what succeeds.
CancelGenerateInstagram carousels
Explain a procedure in a carousel of up to 7 slides, starting from a planner idea.
On Starter and Pro
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northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
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Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I keep it from promising results?
You can give it rules, like “don't promise results”, and the caption and the text in the image take them into account. Still, check every text before you post.
Is the copy legally reliable?
No. The caption is written by a language model from the details you give it, and it doesn't check laws or deadlines. You confirm any legal detail before you post.
Does it make carousels?
Yes, on Starter and Pro: 2 to 7 slides from a planner idea. The cover is generated first and the rest follow its design.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.