Instagram posts for opticians: what to post and when
An optician sells something people try on in front of a mirror, and they come back every year or two. Instagram keeps you in mind until then. Here are ideas for the week, the best times to post according to the average of two public studies and the Feedmakers features that make each post.
What to post
- New frames, worn, with the price
- Which frame suits each face shape
- Free eye test: days, times and how to book
- Sunglasses with UV protection: what to look for on the label
- Contact lenses: types and how to care for them
- How long new glasses take and how pickup works
- Kids' glasses that survive the playground
- Health insurance and payment plans you accept
When to post
Neither study has its own data for opticians, so the map uses the all-industries average.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday15–17 h
- TueTuesday15–20 h
- WedWednesday17–18 h
- ThuThursday12–15 h
- FriFriday16–17 h
- SatSaturday11–12 h
- SunSunday12–16 h
- Both studies agree
- One of the two marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like the new frames or the eye test days, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- Post creatorSaltbox Kitchen
What do you want to say? *
Weekend brunch, from 10 to 3Generate · 1 creditBrunch worth waking up for
Unpublished
Post creator
Add the photo of the frame, write what you want to say in one line and get the piece, with the text inside it, plus its caption.
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Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I use photos of my frames?
Yes. Add the photo and Feedmakers places the frame in a new piece with the text inside it. An image model redraws it, so check that the model and color still match before you post.
Can I put the eye test days in the image?
Yes. You can type the days and times yourself and they go inside the image. An image model draws them and can make mistakes, so check them before you post.
Does it follow my store's style?
Yes. Upload your posts and logo once, and every new piece follows how they're built: the palette, the type and how photo and text mix.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.