Instagram posts for hardware stores: what to post and when
A hardware store has the answer to the weekend's problem: the leaky tap, the shelf that won't hang, the paint that won't cover. Showing it on Instagram brings people in. Here are ideas for the week, the best times to post according to the average of two public studies and the Feedmakers features that make each post.
What to post
- A quick fix, step by step, with what to buy
- The tool of the week and what it's for
- New stock arrivals, with prices
- Paint: how much you need per square meter
- Key cutting and other in-store services
- Which screw or anchor for each wall
- Seasonal deals: garden, heating, pool
- Delivery area and how to order by message
When to post
Neither study has its own data for hardware stores, so the map uses the all-industries average.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday15–17 h
- TueTuesday15–20 h
- WedWednesday17–18 h
- ThuThursday12–15 h
- FriFriday16–17 h
- SatSaturday11–12 h
- SunSunday12–16 h
- Both studies agree
- One of the two marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the month, like a quick fix or the tool of the week, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
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Save the month's ideas in Drafts, check the text of each one and generate several at once, with the cost shown before you confirm.
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CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I post prices on many products?
Yes. You can type the product and its price yourself and they go inside the image, one piece per product. An image model draws them and can make mistakes, so check them before you post.
Can I explain a fix in several slides?
Yes, on Starter and Pro: 2 to 7 slides from a planner idea. The cover is generated first and the rest follow its design.
Can I schedule the posts?
Yes, on every plan: they go out on Instagram and Facebook right away or at the time you pick, up to 59 days ahead. The free plan publishes up to 20 posts a month.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.