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Instagram content calendar for a coffee shop

Planning a month at a time is easier than planning a day at a time, because a café's year repeats. The drinks change, the reasons people come in change, and both are predictable. This is the year broken into twelve months, with what each one is good for and three posts to make.

Updated September 6, 2026

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Mind the seasons

Written for the northern hemisphere. If you're south of the equator, swap the seasons — the commercial logic of each month holds.

  • 01

    January

    Quiet month, new habits. People are cutting back but still going out for coffee.

    • A lighter menu item or a non-dairy option, named and priced
    • The loyalty card, reintroduced for the new year
    • Your opening hours now that the holidays are over
  • 02

    February

    Valentine's, and the first real reason to decorate a drink.

    • A two-for-one or a pairing for two
    • Something pink, red or shared, photographed well
    • A thank-you post to regulars who came all through January
  • 03

    March

    The season turns. New menu conversations start.

    • The first spring drink, with the date it lands
    • This month's beans and where they come from
    • A behind-the-counter moment now that mornings are brighter
  • 04

    April

    Terraces reopen. Outdoor seating is the whole story.

    • The terrace is open, with the hours
    • An iced drink, priced, shot in daylight
    • A small event: live music, a tasting, a local market
  • 05

    May

    Mother's Day in much of the world, plus peak hiring season for summer.

    • A Mother's Day pairing or gift card
    • Hiring for the summer, with the shift and how to apply
    • A pastry and coffee pairing for the afternoon
  • 06

    June

    Cold drinks carry the month.

    • The cold brew or iced signature, with the price in the image
    • Bring your own cup, reintroduced for the heat
    • Long opening hours for the longest days
  • 07

    July

    Holidays, tourists, irregular hours.

    • Holiday hours, posted two days ahead
    • A drink for people who don't like coffee
    • A regular's order, told as a small story
  • 08

    August

    Slow, hot, and the right month for the quiet posts.

    • An iced pairing for the afternoon slump
    • The roaster you work with, and why
    • A staff pick with the barista's name
  • 09

    September

    Back to work and school. The strongest month of the second half.

    • The morning routine post: first pour, opening time
    • A loyalty offer aimed at the weekday commuter
    • The first warm drink of the season, dated
  • 10

    October

    Seasonal specials. The month everything gets a flavour.

    • The seasonal drink, named and priced, in the artwork
    • A pairing with the pastry that goes with it
    • A behind-the-counter shot of it being made
  • 11

    November

    Gifting starts. Gift cards and beans-to-take-home.

    • Gift cards or a bag of beans as a present
    • Holiday hours, early
    • A thank-you to the neighbourhood as the year closes
  • 12

    December

    Short days, long queues, and the year in review.

    • Your holiday closing dates, large and legible
    • A festive drink with its last day on sale
    • The year in one post: what you served most

Every idea here is one line away from being a finished post. If you'd rather see the individual posts first, the examples for coffee shops show the brief that produced each one.

What if it planned this for you?The planner builds this same calendar for your business, not for coffee shops in generalWhat to post28 ideas for coffee shops, with the brief for each

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  • 10 credits to start and 10 every month
  • Publish and schedule up to 20 posts a month
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