Instagram posts for bookstores: what to post and when
A bookstore sells recommendations as much as books: the right title for the right person. Instagram is the shop window that never closes. Here are ideas for the week, the best times to post according to the average of two public studies and the Feedmakers features that make each post.
What to post
- The book of the week, with one line on why
- New arrivals, cover by cover
- A recommendation for a specific reader: “if you liked…”
- Author talks, signings and readings, with the date
- Books to give for each date: Mother's Day, Christmas, Children's Day
- The book club: this month's title and when it meets
- Orders: how to ask for a book you don't see on the shelf
- School lists and textbooks, with how to order them
When to post
Neither study has its own data for bookstores, so the map uses the all-industries average.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday15–17 h
- TueTuesday15–20 h
- WedWednesday17–18 h
- ThuThursday12–15 h
- FriFriday16–17 h
- SatSaturday11–12 h
- SunSunday12–16 h
- Both studies agree
- One of the two marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like the book of the week or the next reading, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- Post creatorSaltbox Kitchen
What do you want to say? *
Weekend brunch, from 10 to 3Generate · 1 creditBrunch worth waking up for
Unpublished
Post creator
Add the photo of the book, write why you recommend it in one line and get the piece, with the text inside it, plus its caption.
- My postsNorthbound Coffee9:41northbound.coffee
northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I use the book cover?
Yes. Add the photo and Feedmakers places the book in a new piece with the text inside it. An image model redraws it, so check that the title and the cover still read right before you post.
Can I announce a reading or a signing?
Yes. You can type the date, the time and the author yourself and they go inside the image. An image model draws them and can make mistakes, so check them before you post.
Does it follow my bookstore's style?
Yes. Upload your posts and logo once, and every new piece follows how they're built: the palette, the type and how photo and text mix.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.