Instagram posts for physiotherapists: what to post and when
A physiotherapy practice explains injuries, exercises and recovery times, and fills the slots that are still open. Here are ideas for the week, the best times to post for health businesses according to two public studies and the Feedmakers features that make each post.
What to post
- A simple exercise for a common ache, with how many reps
- What a common injury is and how long it usually takes to improve
- How to sit when you work at a screen
- This week's open slots
- What to bring to the first session
- Sports rehab: which sports you work with
- Back pain myths
- The insurance you accept and how to book
When to post
For physiotherapists we use the health data.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday13–22 h
- TueTuesday13–14 h
- WedWednesday12–18 h
- ThuThursday11–14 h
- FriFriday11–12 h
- SatSaturday11–12 h
- SunSundayNo strong slot
- The health study marks it and another one agrees
- The health study marks it
- Only the overall average marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like an exercise for back pain or this week's open slots, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- My postsPixel Store9:41
pixel.storeHow it goes out
Post directlyGoes out on its own at the time you pick. No music or stickers.Finish on InstagramWe email you at the time you pick and you finish it on your phone, with music and stickers.Instagram stories
Make a story with this week's open slots and finish it on Instagram from your phone, with music and stickers.
- My postsNorthbound Coffee9:41northbound.coffee
northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I show an exercise with a photo of myself?
Yes. Add the photo and Feedmakers places it in a new piece with the text inside it. An image model redraws it, so check that the posture looks right before you post: in an exercise, one detail changes everything.
Does it make stories?
Yes. You make vertical stories and choose whether they go out on their own or you finish them on Instagram from your phone, with music and stickers.
Can I put the hours in the image?
Yes. You can type the days and hours yourself and they go inside the image. An image model draws them and can make mistakes, so check them before you post.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.