Instagram posts for psychologists: what to post and when
A psychologist posts carefully: clear information, no promises and nobody exposed. Here are ideas for the week, the best times to post for health businesses according to two public studies and the Feedmakers features that make each post.
What to post
- What therapy is and what it isn't, in plain words
- What the first session is like
- Online therapy: how it works and what you need
- Signs that it's worth asking for help
- A question to think about during the week
- The approaches you work with, explained without jargon
- Hours, format and how to book a first appointment
- The year's mental health awareness days and what's behind each one
When to post
For psychologists we use the health data.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday13–22 h
- TueTuesday13–14 h
- WedWednesday12–18 h
- ThuThursday11–14 h
- FriFriday11–12 h
- SatSaturday11–12 h
- SunSundayNo strong slot
- The health study marks it and another one agrees
- The health study marks it
- Only the overall average marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like what the first session is like or online therapy, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- Post creatorSaltbox Kitchen
What do you want to say? *
Weekend brunch, from 10 to 3Generate · 1 creditBrunch worth waking up for
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Post creator
Write the week's idea in one line and get the image, with the text inside it, plus its caption; on the draft you can pick a typographic piece, with no photos.
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Publish
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Where it goes
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CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I keep it from promising results?
You can give it rules, like “don't promise results”, and the caption and the text in the image take them into account. Still, check every text before you post.
Can I make posts without photos of people?
Yes. On the draft you choose the piece type: typographic, photo or mixed. In a typographic piece, the text is the star.
Does it write the caption too?
Yes. Every post comes with a hook, a caption, a call to action and hashtags, in English, Spanish or both.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.