Instagram posts for dentists: what to post and when
A dental clinic posts to explain, not to sell: what a treatment does, when a checkup makes sense and how to book an appointment. Here are ideas for the week, the best times to post for health businesses according to two public studies and the Feedmakers features that make each post.
What to post
- What a treatment is, in plain words: whitening, braces, implants
- How often to get a cleaning, and why
- Brushing myths and what actually matters
- How to book: hours, phone number and the insurance you accept
- What to do in a dental emergency until you get to the clinic
- Who's who: the team and each one's specialty
- Tips for a child's first visit
- What the clinic looks like inside, for people who are nervous about going
When to post
For dental clinics we use the health data.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday13–22 h
- TueTuesday13–14 h
- WedWednesday12–18 h
- ThuThursday11–14 h
- FriFriday11–12 h
- SatSaturday11–12 h
- SunSundayNo strong slot
- The health study marks it and another one agrees
- The health study marks it
- Only the overall average marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like explaining a treatment or how to book an appointment, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
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Generate a 5-slide carousel
If every slide comes out, it's 15 credits. You only pay for what succeeds.
CancelGenerateInstagram carousels
Explain a treatment step by step in a carousel of up to 7 slides, starting from a planner idea.
On Starter and Pro
- My postsNorthbound Coffee9:41northbound.coffee
northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.
Publish
Northbound Coffee
Where it goes
Instagram@northbound.coffeeFacebook (Page)Northbound CoffeeWhen
CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I keep it from promising results?
You can give it rules, like “don't promise results”, and the caption and the text in the image take them into account. Still, check every text before you post.
Can I put the phone number and hours in the image?
Yes. You can type the phone number and hours yourself and they go inside the image. An image model draws them and can make mistakes, so check them before you post.
Does it make carousels?
Yes, on Starter and Pro: 2 to 7 slides from a planner idea. The cover is generated first and the rest follow its design.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.