Instagram posts for hotels: what to post and when
A place to stay sells an experience before it sells a room: the place, the season and what there is to do nearby. Here are ideas for the week, the best times to post for travel and hospitality according to two public studies and the Feedmakers features that make each post.
What to post
- Availability for the next long weekend
- A low-season deal, with the dates it applies to
- What to do nearby: a day trip, a restaurant, a beach
- Breakfast, with the hours and what's included
- How to get here from the airport, the bus station or the highway
- Clear rules: pets, check-in and check-out times, cancellations
- A guest review, quoted exactly as they wrote it
- Packages for couples, families or groups
When to post
For hotels and lodging we use the travel & hospitality data.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday11–17 h
- TueTuesday11–17 h
- WedWednesday11–17 h
- ThuThursday13–15 h
- FriFriday12–13 h
- SatSaturdayNo strong slot
- SunSundayNo strong slot
- The travel & hospitality study marks it and another one agrees
- The travel & hospitality study marks it
- Only the overall average marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like availability for a long weekend or what to do nearby, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
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Save the season's ideas in Drafts, check the text of each one and generate several at once, with the cost shown before you confirm.
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Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I use photos of the rooms?
Yes. Add the photo and Feedmakers places it in a new piece with the text inside it. An image model redraws it, so check that the room looks as it really is before you post: people who book will compare.
Can I put prices and dates in the image?
Yes. You can type the prices and dates yourself and they go inside the image. An image model draws them and can make mistakes, so check them before you post.
Can it write for guests who speak another language?
Yes. The caption comes in English, Spanish or both, and the text inside the image goes in the language you write it in.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.