Instagram content calendar for a hair salon

• 01

  January

  The quietest month. Chairs are free and nobody is booking.

  • Open slots this week, plainly stated
  • A new-client offer with a deadline
  • A hair-recovery tip after the party season
• 02

  February

  Valentine's and the first bookings of the year.

  • Gift cards for Valentine's
  • A colour refresh offer before the weekend
  • A before-and-after with the client's permission
• 03

  March

  The season turns and people want to change something.

  • The spring colour you're doing most
  • A new service, priced, with how to book
  • A tip on transitioning from winter colour
• 04

  April

  Wedding and event season starts filling the calendar.

  • Bridal and event hair, with how far ahead to book
  • A trial appointment offer
  • The products you use for updos
• 05

  May

  Mother's Day. The biggest gift-card week of the first half.

  • Gift cards, posted two weeks ahead
  • A mother-daughter appointment idea
  • Open slots for the weekend before
• 06

  June

  Summer prep: colour protection and shorter cuts.

  • How to stop colour fading in the sun
  • A summer cut you recommend
  • Holiday hours if they change
• 07

  July

  Holidays. Half your clients are away and half want a fix before leaving.

  • Pre-holiday appointments, book before you travel
  • A low-maintenance colour for the summer
  • Your own holiday closing dates
• 08

  August

  Slow month, good for the posts that build trust.

  • The products you sell and why
  • A stylist introduction with their specialty
  • A tip: how long to wait between colours
• 09

  September

  Back to routine. The strongest rebooking month of the year.

  • A back-to-routine offer with a deadline
  • The autumn colour you're recommending
  • Open slots now that everyone is back
• 10

  October

  Steady month. Good for building the retail side.

  • A treatment you want more people to try
  • Hiring, if you need someone before December
  • A behind-the-scenes of a colour transformation
• 11

  November

  Gift cards and the run-up to party season.

  • Gift cards for the holidays, early
  • Party-season hair, with booking dates
  • A reminder that December fills up fast
• 12

  December

  The fullest month. The work is managing demand, not creating it.

  • Your last available appointments before the holidays
  • Holiday closing dates, large and legible
  • A thank-you to clients as the year closes

Each of these is one line away from a finished post. If you want the individual ideas developed, the what-to-post guide goes through eight of them in detail.