Instagram posts for beauty salons: what to post and when
A beauty salon sells treatments that need explaining: what they are, how many sessions they take and what they cost. Here are ideas for the week, the best times to post for retail according to two public studies and the Feedmakers features that make each post.
What to post
- What a facial is and which skin type it's for
- This month's deal, with the dates it applies to
- How many sessions a treatment takes, and how often
- Care before and after waxing
- This week's open slots
- Gift cards for special dates
- Who's on the team and what they specialize in
- A review, quoted exactly as it was written
When to post
For beauty salons we use the retail data.
The time slots with the most Instagram engagement, in your local time, according to two public studies.
- MonMonday14–16 h
- TueTuesday13–20 h
- WedWednesday12–16 h
- ThuThursday12–15 h
- FriFriday6–11 h
- SatSaturdayNo strong slot
- SunSundayNo strong slot
- The retail study marks it and another one agrees
- The retail study marks it
- Only the overall average marks it
Sources
Sprout Social: nearly 2 billion engagements from about 307,000 profiles (Nov 27, 2025 – Feb 27, 2026)
Hootsuite: over 1 million posts, with times localized across 118 countries
How to do it with Feedmakers
- PlannerNorthbound Coffee
Content Planner
AI StrategyHelp me plan 3 strategic posts for my business this week, balancing value, attraction, and sales.
Reading your brand's goals and pillars…Working out hooks and angles…Shaping proposals and formats…Tuning tone and calls to action…Ask for ideas: “Plan 3 posts for this week”, “Ideas to promote…”
Content planner
Ask the planner for ideas for the week, like this month's deal or aftercare for a treatment, and generate the ones you pick without leaving the chat (it replies in Spanish for now).
- BrandBrün
Visual system
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Upload your posts and logo once: every new piece follows how your own are built.
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Where it goes
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CancelPublish to 2 networksPublish and schedule
Schedule it to go out on its own on Instagram and Facebook, in one of the slots on the map.
Sample views with test businesses. Real designs and copy.
Frequently asked questions
Can I use before-and-after photos?
For a before and after, the photo should stay as it is. If a photo goes through the creator, an image model redraws it and can change details. To post your photo as it is, you upload a post made outside Feedmakers and schedule it.
Does it follow my brand's look?
Yes. Upload your posts and logo once, and every new piece follows how they're built: the palette, the type and how photo and text mix.
Can I schedule this month's deal?
Yes, on every plan: they go out on Instagram and Facebook right away or at the time you pick, up to 59 days ahead. The free plan publishes up to 20 posts a month.
How much does each post cost?
1 credit per image on Fast, 3 on Standard and 6 on High, and credits are only charged when the image comes out right. The caption doesn't spend credits.
Try it with your business
10 free credits when you confirm your email and back to 10 every month, no card and no watermark. The first ones cover 3 Standard images or 10 on Fast.