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How to post on Facebook and Instagram at the same time: three ways

Posting the same thing twice is wasted time. With your Instagram linked to your business's Facebook Page, every post can go out on both networks at once. Here are the three ways to do it and when each one makes sense.

Updated October 5, 2026

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@northbound.coffee
@northbound.coffee Meet your brightest cold brew of the season.
@northbound.coffeeInstagram · published
Northbound CoffeeFacebook Page · published

The short answer

Link your professional Instagram account to your business's Facebook Page. Then post to both from Instagram with “Share to Facebook”, from Meta Business Suite by picking both accounts, or from Feedmakers with a single button.

Three ways to post to both

All three are free. What changes is how much work is left for you.

  1. From Instagram, with “Share to Facebook”

    When you post on Instagram, turn on sharing to Facebook before you tap “Share”. Leave it on and it happens every time.

    Share to FacebookThe post also goes out on the business Page.

  2. From Meta Business Suite

    Create the post once and pick both the Facebook Page and the Instagram account as destinations. You can schedule it there too.

    Post to

    • @northbound.coffeeInstagram
    • Northbound CoffeeFacebook Page

  3. From Feedmakers, with the post already made

    Connect your Meta account once. Every piece comes with its caption, and “Publish now” sends it to Instagram and Facebook, or you schedule it for the day and time you pick.

    My postsNorthbound Coffee
    9:41
    northbound.coffee
    A glass of maple oat cold brew with ice and condensation sits on a cobalt blue table against a tangerine wall, crossed by long morning window shadows.

    northbound.coffee Meet your brightest cold brew of the season. Maple, oat milk, and cold brew come together in a smooth seasonal pour made for brighter fall days.

    Publish

    Northbound Coffee

    Where it goes

    Instagram@northbound.coffee
    Facebook (Page)Northbound Coffee

    When

    CancelPublish to 2 networks

Good to know

  • One caption for both

    A clear idea in the first lines works on both networks. Hashtags matter more on Instagram; on Facebook, the text does.

  • Page not showing up?

    You need to be an admin of the Page and use the same Facebook account through the whole linking process. It's the most common mistake.

  • Sizes aren't free-form

    Instagram's feed accepts images between 4:5 and 1.91:1. A vertical 4:5 image publishes well on both networks.

Frequently asked questions

Do I need a Facebook Page to post on Instagram?

Not to post by hand from the Instagram app. To post to both at once, or from Feedmakers, yes: Meta requires a professional Instagram account linked to a Page.

Does it go out exactly the same on both?

The image and the caption are the same. Feedmakers publishes to Instagram first and then to Facebook; if one fails, the other stays published and it tells you which one failed.

Can I schedule it for another day?

Yes. In Feedmakers you pick the day and time, up to 59 days ahead, and it goes out on both networks on its own. The free plan publishes and schedules up to 20 posts a month.

Does it cost anything?

Linking the accounts and posting is free. In Feedmakers, publishing doesn't spend credits: credits are for creating the images.

Keep reading

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Sources

Reviewed October 5, 2026. Instagram's and Facebook's menus change with each app version: if something looks different, look for the option by its name.

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