Instagram captions for a sale: ready to copy
A good sale caption says what, how much and until when before anyone stops reading. Here's the formula and six captions to copy, each for a different type of business.
Updated October 5, 2026
This weekend only
20% off
everything in store
Ends Sunday at 8 pm
The short answer
Lead with the discount in the first line, say which products it covers and until when, and close with how to get it: in store, online or by message. No hidden fine print: if there are conditions, name them.
How it's built
The parts of a good caption, in the order people read them.
20% off everything, this weekend only. 🛍️
It covers last season's clothing and all accessories, in store and online.
Friday through Sunday at 8 pm, or while sizes last.
Come by the shop or order from the link in bio. Not sure about your size? Message us.
- The hookThe discount goes first: it's what shows before “more”.
- What's includedWhere it applies, plainly.
- Until whenThe deadline creates urgency; the conditions prevent complaints.
- How to get itOne clear action at the end.
Captions to copy
Swap in your details and post it.
Clothing store
End-of-season sale: up to 40% off coats and knitwear. 🧥 Only a few sizes left in each style, so first come, first served. Valid in store and online until Sunday. Link in bio.
#endofseasonsale #knitwear #shoplocal
215 charactersCoffee shop
Buy one, get one free on specialty coffee every afternoon this week, 4 to 7 pm. ☕ Bring someone who hasn't been here yet and the second cup is on us. See you soon.
#coffeeshop #specialtycoffee #bogo
201 charactersHair salon
15% off your first color with us, all month long. It includes a hair assessment and a consultation before we start, no strings attached. For first-time clients only. Book by DM or from the link in bio.
#hairsalon #haircolor #newclients
238 charactersGym
Join this month and skip the sign-up fee. 💪 Valid on monthly and quarterly plans until the 30th. Never trained with us? Your first class is a free trial. Stop by the front desk or send us a message.
#gym #fitness #training
225 charactersFurniture store
Living room week: 25% off sofas and coffee tables. These are our floor models, delivered within 72 hours. When they're gone, the deal is over. Come try them in store or message us for the final price.
#furniture #homedecor #livingroom
237 charactersRestaurant
Tuesdays and Wednesdays, the lunch menu comes with dessert. 🍝 Dish of the day, a drink and a house dessert, noon to 3 pm. No booking needed, but if you're coming as a group, give us a heads-up. Shall we save you a table?
#lunchspecial #restaurant #localeats
260 characters
Good to know
One deal per post
Three promos in one post don't stick. If you have several, give each one its own post.
Make the numbers add up
If you say “up to 40%”, there have to be items at 40%. A discount nobody can find in the shop turns into a complaint in your inbox.
Repeat the deadline in the image
Few people read the caption; everyone scrolling sees the image. Put the discount and the date on the post too.
Frequently asked questions
What should a sale post say?
The discount, which products, until when and how to get it. With that in the first lines, the rest of the caption is optional.
How many hashtags should I use?
Instagram allows up to five per post. Two or three that describe the product, the industry or the neighborhood beat five generic ones.
Can I use these captions as they are?
Yes, they're made to copy. Swap the products, prices and dates for yours, and adjust the tone to how you talk to your audience.
Does Feedmakers write the caption for me?
Yes. Every post you create comes with a hook, caption, call to action and hashtags, in English, Spanish or both, from one line describing what you want to announce.
More ready captions
All occasions- Instagram captions to launch a new productTo introduce a product or service so people get what it is.
- Instagram captions to announce holiday hoursPublic holidays, long weekends and the holiday season, day by day.
- Instagram captions to post a job openingThe role, the hours and how to apply, so nobody has to ask.
- Thank-you captions for your customers on InstagramAnniversaries, year-end and milestones, with a thank-you that feels real.
- Instagram captions to announce an eventMarkets, open classes and special nights: date, place and how to sign up.
- Best times to postWhich days and hours to post for your type of business.
Sources
Reviewed on October 5, 2026. Instagram allows up to five hashtags per post since December 2025.
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