Instagram content calendar for an accounting firm
An accounting firm has the easiest calendar to plan of any business, because the year is already written: the deadlines decide it. What's left is deciding what to say in the weeks between them. Here's the year in twelve months.
Updated September 6, 2026
Mind the seasons
The deadline months depend on your jurisdiction — the ones named here are the common shape, not a rule. Move them to match your own filing calendar and the logic still works.
- 01
January
Year-end closing and the first quarterly deadline.
- The upcoming deadline, with the date in the image
- What to have ready for year-end closing
- A free 15-minute call for new clients
- 02
February
The quiet before filing season. Best month for educational posts.
- Three expenses clients forget to deduct
- What to bring to a first meeting
- A rule change explained in one line
- 03
March
Filing season begins. Urgency is real and useful.
- The filing deadline, posted three weeks ahead
- A checklist of documents needed
- The cost of filing late, stated plainly
- 04
April
Peak filing. Short, practical posts only.
- A reminder as the deadline approaches
- Office hours during the busiest weeks
- An anonymised client case: what we found
- 05
May
The season ends. Time to talk about planning, not filing.
- Why planning beats filing, in one idea
- A quarterly reminder: invoices, receipts, payroll
- A service you offer that clients don't know about
- 06
June
Mid-year. Good moment to prompt a review.
- A mid-year check-up offer
- Three numbers every owner should know about their business
- A rule change explained simply
- 07
July
Holidays and the second quarterly deadline.
- The quarterly deadline, with the date
- Your office hours over the summer
- A post for new businesses: what to register first
- 08
August
The quietest month. Build the library of useful posts.
- What to bring to your first meeting, reposted
- An anonymised client case
- A tip on keeping records through the year
- 09
September
Everyone is back and thinking about the last quarter.
- A last-quarter planning post
- The next deadline, early
- A free 15-minute call for new clients
- 10
October
Third quarterly deadline and year-end planning starts.
- The quarterly deadline, with the date
- What to do before the year closes to pay less
- Three expenses to review before December
- 11
November
The month year-end decisions actually get made.
- Year-end checklist for small businesses
- A rule change that takes effect in January
- Hiring or capacity note if you're taking new clients
- 12
December
Closing, holidays, and next year's registrations.
- Office hours over the holidays
- What changes in January, in one line
- A thank-you and an invitation to plan the new year
Each of these is one line away from a finished post. The what-to-post guide develops eight of them in detail.
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